Privacy Policy

Effective Date: June 9, 2025

This Privacy Policy outlines how Primal Health and Wellness LLC (“we,” “our,” or “us”) collects, uses, protects, and discloses your Personally Identifiable Information (“PII”) when you interact with our website, mobile application, or services.

What Personal Information Do We Collect?

We collect PII when you register, complete forms, place orders, or engage with our website or services. This may include your:

• Name
• Email address
• Mailing address
• Health-related information or medical history (via forms or intake surveys)

How Do We Use Your Information?

We may use your information to:

• Personalize your experience and provide customized services
• Process transactions and facilitate telehealth consultations
• Send order updates, appointment reminders, or support messages
• Respond to inquiries or provide follow-up communication
• Send marketing emails or SMS messages (only if you opt in)

How Do We Protect Your Information?

• All sensitive information is encrypted using SSL (Secure Socket Layer)
• Access to PII is restricted to authorized personnel only
• All transactions are securely processed and never stored on our servers
• We do not collect or store full credit card details

Do We Use Cookies?

Yes. Cookies help us improve your experience by remembering preferences and collecting site usage data. You can disable cookies in your browser settings, but some functionality may be limited.

Third-Party Disclosure

We do not sell or trade your PII. We may share data with trusted third-party vendors who assist with operations (e.g., hosting, payment processing, SMS delivery) and who agree to maintain confidentiality.

Mobile & SMS Messaging

We may send SMS text messages for appointment reminders, updates, or promotional offers.

• You may opt out at any time by replying STOP
• We do not share mobile opt-in data or consent with any third parties (excluding service providers)
• Message and data rates may apply

Third-Party Services & Analytics

We use tools like Google Analytics and Google Ads for tracking and advertising purposes. These may collect anonymized data including site usage, demographics, and behavior patterns.

To manage your preferences, visit Google Ad Settings or opt out through the Network Advertising Initiative.

California Online Privacy Protection Act (CalOPPA)

• You may visit our site anonymously
• Our Privacy Policy is accessible from our homepage and major entry points
• We will notify users of policy changes on this page
• You may update your info by contacting us

Do Not Track Signals

We honor Do Not Track (DNT) browser settings and do not track or use advertising when DNT is enabled.

Children’s Online Privacy Protection Act (COPPA)

We do not knowingly collect or market to children under the age of 13. If we become aware of such data, it will be deleted promptly.

Third-Party Behavioral Tracking

We do not allow third-party behavioral tracking on our site outside of anonymous, aggregated analytics.

Fair Information Practices

In the event of a data breach, we will notify affected users via email within 7 business days. We uphold the Individual Redress Principle, allowing users legal recourse for data misuse or non-compliance.

CAN-SPAM Act Compliance

We adhere to the CAN-SPAM Act by:

• Clearly identifying marketing messages
• Providing a valid return address
• Honoring opt-out requests promptly
• Including unsubscribe links in all promotional emails

Contacting Us

If you have any questions about this Privacy Policy, you may contact us:

Primal Health and Wellness LLC
Website: www.primalhealthandwellness.com
Locations: Youngstown, OH & Tampa, FL
Email: [email protected]